marketing for lurkers

my strategy for marketing leavable has one primary motivating factor: i don’t really want to be known for it for it long-term, and so i really don’t want my face on it. I just want to use it to learn how to make money, because that is a great skill in itself. this narrows down my options, which is kind of a good thing. i will:

  1. Get organic traffic through Google Workspace Marketplace. the best thing about marketplaces being a small fish riding on the back of a whale. Whales are big and visible, I am not.
  2. SEO. SEO is just talking about stuff online that your customers are probably directly or adjacently interested in. Thinking of silly things HR managers think about, like what dates they should take to maximise their leave or how many working weeks are in a year, and making AI-assisted content out of it as actually quite funny and romanticisable lol. Spyfu makes me realise how silly and hackable life is.
  3. Paid Google ads. SEO but temporary and paid. Pretty nervous about getting burned here but let’s see. (I hate spending money).
  4. Improving my product. It’s finally hit home that a lot of dev work is simple not worth my time, even though I can do it myself. viewing my time as precious has allowed me to outsource new features and bug fixes, and even some design components.
  5. Listing on directories. I need more clicks. Directories = clicks

stay lurking, stay focussed.

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